- Mini United

Working for George P. Johnson GmbH, XL Events supplied site-wide audio and video services for the 3-day Mini United event - arguably one of the biggest corporate events of the year - celebrating the 50th birthday of Britain's most iconic popular vehicle.

XL Events was awarded the role of technical partner for audio and video by BMW’s lead agency, George P Johnson and also won the contract to supply audio and video at the parallel running International Mini Dealer Conference, staged at the Excel Centre in London.

Mini United took over the entire infield (centre) area of Silverstone's famous racing circuit, providing a fusion environment melding the worlds of corporate presentation, public event and live music show.

Friday night culminated with a live performance by Calvin Harris and his Band, followed on Saturday with an exceptional gig by the "Modfather" Paul Weller. In addition to the bands, the main stage featured numerous other presentations throughout the 3 days.

If you would like to talk to us about integrating our software and equipment into your large scale event, please contact us.