- The New Jaguar XJ Viral Ad

We were approached by Tangerine Films who were contracted to produce the viral advertisement for the new long awaited Jaguar XJ.

Filming took place over 5 days within Earl's Courts Hall 2 exhibition centre.

Art Director Michael Howells designed a backdrop which brought the feel of downtown Bangkok to the hall, and incorporated Martin LC2140 LED panels and Element Labs Versatube HD LED tubes into the design. All content to these products was controlled via a Catalyst Media Server.

In one corner of the hall, Tangerine designed a lifestyle studio which involved a 20m x 6m rear projection set at a right angle and utilised 2 x 20k HD projectors projecting city scenes. Above these screens 12 x Martin LC2140 panels were flown, on which abstract lighting streaks were run. Once again all content was controlled by a Catalyst Media Server.

This case study is just one example of how our XL Events team can utilise the most up to date equipment to deliver cutting edge corporate events. Please contact us to discuss what we can do for you.