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Wella International Trend Vision Awards 2010

Posted on 16/11/2010

The annual fashion show for hair is 'The Wella International Trend Vision Awards (ITVA)'. Each year the event is held in a different location and this year it was Paris to play host. For the third year Jack Morton Worldwide produced the event for Wella (P&G) and were tasked with identifying a venue and producing a show that had an 'industrial TV studio' feel.

Third year suppliers XL Video were brought in by Glen Bolton to fulfill the design brief and create an 'on display' gallery and studio that the attendees could view and get up close and the brief didn't end there!

Tasked to provide roving RF cameras to undertake interviews with celebrities from the world of hair and fashion, there was a pair of roving RF cameras and reporters mingling with the crowd as well as a studio area with anchor person that the reporters could hand back to just as with a TV studio set-up.

Over and above the 'extra' video elements there were the dual 'zones' - daytime catwalk and evening stage and dinner areas, both of which had to have full camera coverage with Jimmy Jib and hand held close up cameras.

All camera footage was played back the the central TV studio area where it was directed and mixed by 'Rod Wardell', then sent to the Catalyst operated by 'James Cooksey' for insertion into the playback surfaces. The feeds were also sent to an MX50 for a sub mix to live internet feed as well as to an EVS for an immediate highlights compilation and playback.

The final element in the studio was an HD Final Cut Pro Edit Suite that topped and tailed highlights packages for upload to Youtube.
XL Video Technical Director and chief engineer on the event says 'I like jobs like this - because I do like a challenge.'

Daytime playback was to lined side screens above and behind the audience as well as a main screen using blended 22k Barco FLM projectors. Content was created and played back via a gang of Catalysts to allow content to move around the screens providing a 3D type video environment.

The evening set was comprised of a central PIXLED F-15 screen that was flanked by HD Barco FLM projectors, again the content was made to cross all surfaces and 'flow'.

XL Video's Project Manager Tim Riley comments; 'This was a very demanding and challenging project that took a considerable amount of planning and and intense build process. A complicated and diverse set up of equipment that we managed to capture on a pair of time lapse cameras as well as recordings onto our new AJA Ki hard drive recorders.

As always we could not have managed this event without the support, expertise and enthusiasm of our dedicated crew - key of which were 'Sandro Bruni, Jake Robertson, Arran Busk, Riccardo Alfano and Richard Newbigin' I only hope we will be invited back to next years ITVA in New York'