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XL Events - Ralph Lauren Building Projection
To celebrate 10 years of digital innovation, Ralph Lauren hosted 2 large scale building projections, the first in London and the other 6 hours later in New York.
XL Events, working for Drive Productions provided 8 x HD20k projectors and 4 crew to facilitate this visual spectacular in the London location!
Graphics were provided by UVA using D3's to map real product footage and real models onto the building giving the audience the perception of it being in 3D.
2500 special guests were invited to the show and lined the streets in front of 1 New Bond Street for what turned out to be an awesome visual display of the Ralph Lauren range.
http://www.vimeo.com/16723278
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