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XL Events recently provided a video mapping solution for the launch of the stunning new 2012 Mercedes-Benz Actros truck. The launch event took place in April 2012 at the Hilton Hotel in Birmingham, UK.
Lead agency for Mercedes Benz, DBMT, brought in The Outlook Creative Group as their creative and technical partner for the launch. Outlook then commissioned XL Events to map the truck and provide video projection, sound and lighting for the event.
XL Events provided 9 full HD outputs to 9 projectors plus back up. A mix of 10, 12, and 20K projectors mapped 6 walls and 3 sides of the truck all managed by their Pandora’s Box media server. The 4-track audio was mixed in to the L Acoustics Kiva system via Pandora’s Box.
A total of 30 crew across Video, Lights, Sound and Media Servers, worked in teams across 2 days to provide an audio visual masterpiece, as illustrated beautifully in Mercedes-Benz’ video of the launch (below).
XL Events Project Manager Mark Rooney comments: “Thanks to DBMT and The Outlook Creative Group for bringing us on board for this project. The final result was a fantastic visual masterpiece thanks to the amazing hardworking crew.”
Making Of video